No No, We Don't Do That

Sometimes it feels like I go cross-eyed reading ingredient labels. Between the scientific names and “clean” marketing claims, it’s hard to know what’s actually safe, especially when it comes to your kids’ skin. That’s exactly why we created our No No List at Apples & BaNoNos.

It started as a handwritten note when we were first testing formulas. Every time we found something questionable, we wrote NO next to it. Over time, it became our guiding rule:

No Silicones, Petroleums, Parabens, Sulfates, Phthalates, Formaldehyde, Artificial Colors, PEG Compounds, EDTA, Phenoxyethanol, Polysorbates, Propylene Glycol, Carbomer… and the list keeps growing!

From that list came our No No Policy:
No harsh chemicals. No unnecessary additives. No compromises.

You’ll find that promise in everything we make. Our Body Wash + Shampoo is made with gentle, low-irritation surfactants that still deliver fun bubbles — all while being pH balanced and over 95% naturally derived. After bath time, our Baby + Toddler Lotion locks in hydration with 100% naturally derived ingredients, including the preservatives (which most brands can’t say).

We don’t believe “clean” should be confusing. When you pick up an Apples & BaNoNos product, you’ll never have to question what’s inside. Just pure, gentle care made by real parents who read every ingredient, too. 

Because around here, if it’s on the No No List, it’s a definite no no.

Megan Soukup

Founder and Creative Director of Apples & BaNoNos